How do I send a WhatsApp campaign to my customers?

Build a campaign

1. 1Choose a number and a template

   Pick the sending number and the template. If the template isn't approved yet, the campaign waits for Meta's approval before anything goes out.

2. 2Choose the audience

   Contacts by tag (with tags to exclude), all contacts, an Excel file or a Google Sheet.

3. 3Fill in the variables

   Each template variable takes its value from a contact field or a file column, such as a first name or a date.

4. 4Set the pace and timing

   Limits per minute, hour and day, quiet hours and sending days, and send now or at a time you set.

The campaign went out at 10:00. Replies are already handled.

A customer who replies to a campaign carries on in the same chat. The number's agent sees the message that was sent and picks up from there.

Control over pace and consent

• ThrottlingLimits per minute, hour and day, plus a delay between messages, so a campaign spreads out over time.
• Quiet hoursThe campaign doesn't send outside the hours and days you set, in the number's time zone, and resumes when the window opens.
• Opt-outAnyone who stops your messages in WhatsApp, or asks the agent to remove them, is tagged as blocked and left out of campaigns. The check runs again right before each send.
• Engagement rulesSkip people who wrote to you recently, or who haven't read your previous message yet.
• RetriesA failed message is retried after a delay you choose, up to the number of attempts you choose.

See what happened to every message

• Sent, delivered, readMetrics for every campaign: how many were sent, delivered, read and failed, and how many replied.
• Status per recipientA list of every recipient with their status, including who was skipped and why.
• Responders listEveryone who replied, with a direct link to the chat, so your team can pick up where the agent left off.
• An AI agent on every replyThe AI supervisor routes each reply to the right agent: booking, a price question or an opt-out request.

Questions about WhatsApp campaigns